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July 14 @ 1:00 pm - 4:00 pm

“Well, I’ve self-published my book. Now what?!”

That’s what most writers end up asking themselves once they click the publish button. It’s not enough to just hope readers will somehow find your book. Even a masterpiece could drown in the growing sea of online content!

But there are many things you can do to give your book the greatest chance of success, from editing and formatting, through planning an effective launch, to marketing and advertising. You need to learn how the retailers and Amazon in particular work to sell books, something which can change without notice. You must also understand buyer psychology and use your cover, back copy, keywords, and subgenre choice to appeal to your desired reader. And then there is understanding IP—intellectual property—to leverage your book to achieve greater reach through audio, translations, large print versions, and more.

In short, being an indie author is essentially running your own publishing house, and while there are never any guarantees, the potential rewards and the creative satisfaction are worth running it well! This workshop will give you the tools to help you tackle this goal, and navigate all the potential pitfalls.




Heather Hamilton-Senter writes YA Fantasy and Paranormal Cozy Mystery. Her first book, Bound In Blue: Book One of the Sword of Elements, was an Amazon US top 50 bestseller. Her paranormal cozy, The Bad Luck Witch, was an Amazon US top 500 bestseller. Heather is also an award-winning digital artist and much in demand book cover designer through her company Book Cover Artistry. A graduate of the prestigious Ryerson Theatre program with a major in Acting, Heather is a member of Canadian Actor’s Equity and directs community theatre. You can find her online at www.heatherhamiltonsenter.com or www.bookcoverartistry.com


July 14
1:00 pm - 4:00 pm


Northern District Library, Gwen Liu Meeting Room
40 Orchard View Boulevard
Toronto, Ontario M4R 1B9 Canada
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